WE CHOSE
A SUNNIER TAKE
ON LIFE

Decades in the turmoil and excitement of the ever-shifting film industry made former producer Anna Alkebäck decide to slow down her pace. After countless air miles, numerous mints on her hotel pillows and a black belt in packing skills, she found her new groove.

Out of her love of fabric, passion for travels and a longing for summer all year round, the idea was formed. A shop for like- minded, with a strong vision on sustainability, traditions and natural beauty. With a conscious mind and a sustainable road map the search for appropriate brands started and Alkeback Selected was born.

A WARDROBE WITH A PASSPORT
TO YOUR HEART

Alkeback presents a curated wardrobe for warmer latitudes.
In addition to its luxurious style with detailed handicraft and natural fabrics, it is in fact selected to make you sleep better at night.
How? you may ask. We have simply said farewell to fast fashion and hello to more ethical and progressive brands that know that there is no Planet B. We pride ourselves in providing a platform that is a positive alternative – where we don’t sacrifice style for ethics.

TRANQUILLE SHOPPING

Anna Alkebäck, founder of Alkeback Selected

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